Top 5 Social Apps Performance in Belgium: Q2 2021

In Q2 2021, the top 5 social apps on a unified platform in Belgium demonstrated a range of performance metrics in terms of downloads, revenue, and active users. Here’s a detailed look at how each app fared during this period.

TikTok saw a notable increase in weekly revenue, starting at approximately $17.5K at the end of March and peaking at around $32K in late May. Download trends showed slight fluctuations, with a peak of 27.8K in early April and a low of 16.6K in mid-June. Active users remained relatively steady, hovering around 1.9M throughout the quarter.

Facebook experienced a decline in weekly revenue, starting from $10.4K in late March and dropping to $4.3K by mid-June, before a slight rebound to $6.7K at the end of June. Weekly downloads varied between 20.1K in early April and 13.7K in mid-June. Active users remained stable, averaging around 5.3M to 5.4M during the period.

Instagram had a significant spike in weekly revenue, reaching $3.7K in mid-April but dropping to under $300 by late June. Downloads peaked at 23.9K in early April and saw a low of 15.8K in mid-June. Active users hovered around 3.3M, maintaining steady engagement throughout the quarter.

X showed minimal revenue, peaking at $37 in late April. Downloads varied, reaching a high of 11.1K in mid-June and a low of 6.8K in late April. Active users saw a gradual increase from 846K in late March to 884K by mid-May, maintaining a consistent level thereafter.

Bigo Live - Live Streaming App reported a peak in weekly revenue at $28.9K in mid-April, with fluctuations throughout the quarter. Downloads were relatively low, peaking at 4K in early April and bottoming out at 2.2K in mid-June. Active users remained steady, averaging around 18K during the quarter.

These insights are based on data from Sensor Tower. For a deeper dive into app performance and trends, visit Sensor Tower's platform for more detailed analytics.